PR Campaigns
As an undergraduate Communications student, I was required to design and run a full Public Relations Campaign. Collaborating with other undergraduate students, in the Spring Semester of 2021, we designed a campaign to market the Senior Choreography Concert from East Carolina University’s Dance Program. During this campaign we focused the majority of our efforts on promoting the concert on social media platforms to garner a greater following from university students that were not affiliated with the dance program. The details of this campaign are attached below!
Senior Choreography Concert Campaign
PR Plan Book
Document detailing the design and plans for the campaign throughout the Spring Semester 2021.
Promotional Video
Promotional Video for the concert that was distributed on ECU Dance Program’s social media platforms with footage from the show. Edited by Liza Eller.
Final Presentation
Final Presentation detailing our collaborative process and our analysis of the campaign.